Announcement:
New Partnership and Courses announcement Coming Soon!
WELCOME TO ASRA AFRICAN SCOUTING & RECRUITMENT ASSOCIATION
Educating Africa’s Next Generation,
Elite Sports Scouts, Analysts & Recruiters.
ASRA: Courses Launch
December 1st 2025
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ASRA News
Partnership Annoucement
ASRA is thrilled to announce a groundbreaking collaboration with a global leader in sports performance and analytics technology.
This partnership will unlock cutting-edge tools and resources for our learners across multiple sports, from football, rugby, and basketball to hockey, athletics, gymnastics, and beyond. Participants will gain access to data-rich insights, advanced performance dashboards, and immersive analysis experiences designed to elevate how Africa identifies, develops, and showcases talent.
Stay tuned, new features, cross-sport analytics modules, and exclusive course upgrades are coming soon, empowering African analysts and scouts to redefine how the continent measures performance and discovers tomorrow’s champions.
Upcoming Events
Launching – Introduction to Scouting, Recruitment & Analytics
Opens from December 1st, 2025 …Details
Level 1 – Scouting, Recruitment & Analytics
Opens from December 1st, 2025 …Details
Level 2 – (OAS) Opposition Analyst Scout
Opens from December 1st, 2025 …Details
Level 2 – (PAS) Performance Analyst Scouting
Opens from December 1st, 2025 …Details
About ASRA
At the African Sports & Recruitment Analytics (ASRA), we believe the future of African sport belongs to those who can measure, understand, and elevate performance.
ASRA is dedicated to educating and empowering the next generation of analysts, scouts, and performance professionals across the continent, from football and rugby to basketball, hockey, gymnastics, diving, running, and emerging sports like squash and padel.
Through our specialized training programs, data-driven methodologies, and deep understanding of Africa’s diverse sporting ecosystems, we equip aspiring and experienced professionals with the knowledge and tools to succeed, whether at the grassroots or elite level.
Our mission is to bridge the gap between talent and opportunity by raising the standard of sports analytics and recruitment education in Africa, creating a clear pathway from development to discovery.
ASRA is more than just courses, it’s a movement to professionalize sports performance, empower local expertise, and position Africa at the forefront of global sports innovation.
Upcoming Courses
Course Coverage
Professional Sports
Our Professional Sport modules explore the advanced world of scouting, recruitment strategy, and performance analytics across multiple sporting codes. You’ll learn how elite organizations structure their talent pathways, leverage data for decision-making, and build high-performance cultures, from academy to professional level.
These modules are designed to prepare you to operate confidently within the intense, results-driven environments of modern sport, whether in football, rugby, basketball, hockey, or beyond.
Amateur Sports
Our Amateur Sport modules focus on the heart of community clubs and grassroots development across Africa’s sporting landscape. You’ll learn how to identify hidden talent, build inclusive environments, and design sustainable programs that maximize growth with limited resources. These modules equip you with the knowledge to elevate local coaching standards, strengthen player pathways, and bridge the gap between grassroots and elite performance across football, rugby, hockey, and more.
Analytics
In the Analytics Track, we demystify the science behind sports data. From the fundamentals of video coding to advanced predictive modelling, you’ll learn how to transform raw information into meaningful, competitive insights. Master industry-standard tools, build interactive performance dashboards, and translate complex metrics into clear, actionable strategies. Whether applied to scouting, match analysis, or long-term athlete development, this track equips you to connect data with decision-making.
Individual Development
Individual Development focuses on the art and science of personalised growth. Explore holistic athlete profiling, mindset conditioning, and skill-acquisition frameworks that elevate performance both on and off the field. Learn how to design bespoke development plans, implement data-informed training cycles, and track progress with precision. Combining empathy, evidence, and accountability to unlock potential, build confidence, and cultivate sustainable excellence across football, rugby, hockey, athletics, and emerging sports.
Understanding Youth Scouting in Africa
On dusty, makeshift pitches from Accra to Alexandra, raw talent flashes daily, yet only a fraction is ever documented. This article unpacks how informal networks, community tournaments, and emerging data tools intersect to create Africa’s most unpredictable talent pipeline. We explore why traditional scouting lenses often miss late bloomers, how local coaches act as unsung gatekeepers, and what new, tech-enabled models could unlock the continent’s next generation of stars.
Exporting Coaches to Europe
While Europe imports legions of African players, a quieter migration is under way: the export of African coaching brains. From tactical innovators in Casablanca to sports-science graduates in Pretoria, coaches armed with multi-lingual skills and street-level adaptability are increasingly filling academy and analytics roles abroad. We examine the certification hurdles, cultural adjustments, and competitive advantages these coaches bring, and ask whether Europe’s touchlines are finally ready for a true African philosophy.
Europe Shopping In Africa
Scouts’ notebooks and GPS trackers in hand, European clubs are combing Africa’s academies at unprecedented rates—driven by rising transfer fees and stricter home-grown quotas. Yet beneath the headline signings lies a complex ecosystem of showcase tournaments, data exchanges, and informal agents. This piece reveals the economics behind “talent arbitrage,” highlights new FIFA regulations aimed at protecting minors, and spotlights the local institutions fighting to keep more value—and ethics—within Africa’s borders.