Announcement:
ASRA partners with Hudl and launches ASRAstart and ASRAcoda, opening a new pathway into modern scouting and analysis.
WELCOME TO ASRA
THE AFRICAN SCOUTING & RECRUITMENT ASSOCIATION
Educating Africa’s Next Generation,
Elite Sports Scouts, Analysts & Recruiters.
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ASRA: Courses Launch
February 9th 2026
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ASRA News
Partnership Annoucement
ASRA is proud to officially announce a strategic partnership with Hudl, a global leader in sports performance, video and analytics technology.
This partnership strengthens ASRA’s mission to build clear, professional pathways into scouting, analysis and performance across Africa. Through Hudl’s industry-standard tools and environments, ASRA learners will gain exposure to modern workflows, data-driven insights and applied video analysis used at the highest levels of sport.
As part of this next phase, ASRA will be opening ASRAstart and ASRAcoda, two new courses designed to support learners at different stages of their journey, from foundational understanding to applied, real-world analysis. These programmes are built with African context in mind, while remaining aligned with global best practice.
More details on course access, learning pathways, and integrated tools will be shared soon, as ASRA continues to support the growth of African scouts, analysts and performance practitioners shaping the future of the game.
Upcoming Events
ASRA START / Level 1 – Basic Introduction into Scouting, Analytics and Data
Opens from February 9th, 2026…Details
ASRA REVIEW / Player Evaluation – A feedback report & guide for parents & players
Opens from February 27th, 2026 …Details
ASRA CODA / Code, Organise, Deliver and Analyse – Complete course to become a qualified football analyst
Opens from February 9th, 2026 …Details
ASRA GLS / Ground Level Scout – Modern scouting methods for traditional scouting
Opens from February 27th, 2026 …Details
About ASRA
At the African Sports & Recruitment Analytics (ASRA), we believe the future of African sport belongs to those who can measure, understand, and elevate performance.
ASRA is dedicated to educating and empowering the next generation of analysts, scouts, and performance professionals across the continent, from football and rugby to basketball, hockey, gymnastics, diving, running, and emerging sports like squash and padel.
Through our specialized training programs, data-driven methodologies, and deep understanding of Africa’s diverse sporting ecosystems, we equip aspiring and experienced professionals with the knowledge and tools to succeed, whether at the grassroots or elite level.
Our mission is to bridge the gap between talent and opportunity by raising the standard of sports analytics and recruitment education in Africa, creating a clear pathway from development to discovery.
ASRA is more than just courses, it’s a movement to professionalize sports performance, empower local expertise, and position Africa at the forefront of global sports innovation.
Upcoming Courses
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ASRA START — Level 1: Basic Introduction into Scouting, Analytics and Data: A no-jargon kickoff that shows newcomers how scouting and data actually work in practice. – Amateur
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ASRA REVIEW — Player Evaluation (Parents & Players): A short, structured feedback report that teaches families how to present a player the right way.
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ASRA CODA — Code, Organise, Deliver & Analyse: A pro Sportscode pathway from live capture and coding to scripted, coach-ready reports. – Proffesional
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ASRA GLS — Ground Level Scout: Modern talent ID with the admin engine to source, log, trial, and move players properly. – Intermediate
New Courses Coming Soon 2025/26
New Courses Coming Soon 2025/26
New Courses Coming Soon 2025/26
Coming Soon
New Compeition Staring Soon 2025/26
Course Coverage
Professional Sports
Our Professional Sport modules explore the advanced world of scouting, recruitment strategy, and performance analytics across multiple sporting codes. You’ll learn how elite organizations structure their talent pathways, leverage data for decision-making, and build high-performance cultures, from academy to professional level.
These modules are designed to prepare you to operate confidently within the intense, results-driven environments of modern sport, whether in football, rugby, basketball, hockey, or beyond.
Amateur Sports
Our Amateur Sport modules focus on the heart of community clubs and grassroots development across Africa’s sporting landscape. You’ll learn how to identify hidden talent, build inclusive environments, and design sustainable programs that maximize growth with limited resources. These modules equip you with the knowledge to elevate local coaching standards, strengthen player pathways, and bridge the gap between grassroots and elite performance across football, rugby, hockey, and more.
Analytics
In the Analytics Track, we demystify the science behind sports data. From the fundamentals of video coding to advanced predictive modelling, you’ll learn how to transform raw information into meaningful, competitive insights. Master industry-standard tools, build interactive performance dashboards, and translate complex metrics into clear, actionable strategies. Whether applied to scouting, match analysis, or long-term athlete development, this track equips you to connect data with decision-making.
Individual Development
Individual Development focuses on the art and science of personalised growth. Explore holistic athlete profiling, mindset conditioning, and skill-acquisition frameworks that elevate performance both on and off the field. Learn how to design bespoke development plans, implement data-informed training cycles, and track progress with precision. Combining empathy, evidence, and accountability to unlock potential, build confidence, and cultivate sustainable excellence across football, rugby, hockey, athletics, and emerging sports.
Understanding Youth Scouting in Africa
On dusty, makeshift pitches from Accra to Alexandra, raw talent flashes daily, yet only a fraction is ever documented. This article unpacks how informal networks, community tournaments, and emerging data tools intersect to create Africa’s most unpredictable talent pipeline. We explore why traditional scouting lenses often miss late bloomers, how local coaches act as unsung gatekeepers, and what new, tech-enabled models could unlock the continent’s next generation of stars.
Exporting Coaches to Europe
While Europe imports legions of African players, a quieter migration is under way: the export of African coaching brains. From tactical innovators in Casablanca to sports-science graduates in Pretoria, coaches armed with multi-lingual skills and street-level adaptability are increasingly filling academy and analytics roles abroad. We examine the certification hurdles, cultural adjustments, and competitive advantages these coaches bring, and ask whether Europe’s touchlines are finally ready for a true African philosophy.
Europe Shopping In Africa
While Europe imports legions of African players, a quieter migration is under way: the export of African coaching brains. From tactical innovators in Casablanca to sports-science graduates in Pretoria, coaches armed with multi-lingual skills and street-level adaptability are increasingly filling academy and analytics roles abroad. We examine the certification hurdles, cultural adjustments, and competitive advantages these coaches bring, and ask whether Europe’s touchlines are finally ready for a true African philosophy.