Level 1 – Scouting, Recruitment and Analytics

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About Course

Format: In-Person | Course Duration: 2 Weeks | Hosted by ASRA – African Scouting & Recruitment Association
Location: []

Course Overview

Step into the world of elite football scouting and analysis with ASRA’s Level 1 Certification — a hands-on, immersive 2-week course designed to equip aspiring scouts, analysts, and recruiters with the tools, knowledge, and mindset needed to operate in professional environments.

This is not just theory — it’s real football. From live match observation and video breakdowns to data-driven evaluations and scouting report writing, participants will gain direct experience under the guidance of industry professionals.


What You Will Learn

  • Scouting Theory & Foundations
    Understand the role of a modern scout and analyst, including the six key responsibilities (Talent ID, Observation, Data, Reporting, Database Management, and Brand Protection).

  • Player Profiling Using KPI/KAI Systems
    Learn how to evaluate players using ASRA’s structured methodology – blending Key Performance Indicators (KPIs) with Key Attribute Indicators (KAIs) to build accurate player profiles.

  • Live Match Scouting Practicals
    Attend matches and conduct real-time player assessments using our observation templates and tools. Develop your instinct for reading the game beyond the ball.

  • Recruitment Strategy & Club Fit
    Explore how scouts shape team identity and protect club DNA by filtering players based on footballing and cultural fit.

  • Introduction to Data & Video Analysis
    Discover how to use platforms like Wyscout, Veo, and Excel to support your scouting process. Learn the basics of tagging, breakdowns, and performance visualisation.

  • Report Writing & Professional Feedback
    Master the art of clear, insightful reporting — from short-form notes to full recruitment dossiers.


Who Should Attend?

  • Aspiring football scouts and analysts

  • Former players or coaches entering the scouting space

  • Club interns, agents, or recruitment staff

  • Football professionals seeking certification or structured education

  • Anyone passionate about identifying talent in African football


What You’ll Receive

  • Official ASRA Level 1 Certificate (Gain access to level 2 in ASRA)

  • Access to ASRA’s Scout Starter Kit (KPI/KAI templates, cheat sheets, sample reports)

  • Live match observation sessions

  • Peer feedback and performance coaching

  • Exclusive scouting report submission for ASRA review


Why ASRA?

ASRA (African Scouting & Recruitment Association) is committed to building Africa’s next generation of football minds. Our Level 1 course bridges grassroots talent with professional scouting methods, designed specifically for the African football ecosystem, while meeting international standards.

“The Future of African Football Starts with You.”

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